Lisa Campbell, CEO
Lisa Campbell (she/her) is founder and CEO of Mercari Agency, helping cannabis companies come to market across Canada since the dawn of recreational legalization. She became a true cannabis expert by working extensively in international drug policy with Canadian Students for Sensible Drug Policy. Lisa holds a Master of Environmental Studies from York University and is a Canadian Institutes for Health Research (CIHR) Universities Without Walls alumnus.
Laina Yates,
National Portfolio Manager
Laina (she/her) was born in Toronto, moved to Kamloops about 10 years ago and now resides in Calgary, Alberta. She has worked in both the cannabis and fashion industry and has a passion for meeting and exceeding all her KPI’s! Laina is currently working towards a BA in Psychology and is excited to be able to bring her knowledge to the cannabis industry! She loves being able to spread as much knowledge as she can and educate those on all things cannabis.
Angela Vawn, Marketing Manager
Angela (she/her) grew up in Sarnia, ON as a misfit who was obsessed with art, fashion, music, and design. Graduating in 2008 with a Marketing diploma from an Art School, she quickly found a summer job at a local headshop when everything changed. She fell in love with educating the general public about cannabis and cannabis accessories. Outgrowing her hometown, she moved to Toronto and was hired at The Hot Box Cafe, only to realize this industry was her new home. Now, with 15 years of experience in sales, relationship building, marketing, and product innovation, she continues to create eccentric trade marketing materials and routes to market for everyone to better understand cannabis.
Amorae Russell, Southern Ontario Territory Manager
Amorae (she/her) was born and raised in Strathroy, Ontario, moving to London in 2019 for college. Always having a passion for community involvement and helping people in need, she dove into cannabis early into legalization, and her love for the industry was born. Spending the last five years in the industry, she has delved deep into the sales component, and grown a thorough understanding of the plant and it’s history. She prides herself on being a reliant and trustworthy face in the field. In her spare time, wellness and volunteer work are some of her other passions.
Will Weiss, GTA Territory Manager
Will is a lifelong resident of Etobicoke, ON with a passion for cannabis culture. Will attended Niagara College in 2016 for Culinary Arts, as well as graduating from AAPS during COVID and received his diploma in Cannabis Management, Quality, and Edibles. Will started working as a budtender at Yerba Buena Cannabis in East York, before transitioning as a Brand Ambassador for agencies and LP’s across Ontario which has now led him to join Mercari Agency as the Territory Manager for the Greater Toronto Area. In his free time, you can usually find Will in the garage with his car, in the kitchen cooking, in the mosh pit of a concert, or out on a road trip far away from Toronto traffic.
Nicholas Zypchen, Northern Ontario Brand Ambassador
Nicholas Zypchen is a passionate cannabis advocate, and cultivator. Born in Kitchener, Ontario and raised in Ottawa, Nicholas moved to Montreal to attend McGill University where he fell in love with the city's energy, creativity, and culture, eventually calling it home for 18 years. He recently returned to Ottawa to be closer to family while continuing his journey in the cannabis world.
Nicholas’ connection to plants began early, in his mom’s backyard garden, where he developed a deep appreciation for nature and growing. After a serious leg injury in 2006, he discovered the therapeutic benefits of cannabis and has been a licensed ACMPR patient since 2016.
In 2024, he harvested his first outdoor grow and dipped his toes into solventless extraction through ice water hash. Whether it’s cultivating, learning, or connecting with others, Nicholas brings genuine passion and curiosity to everything he does—and is always In Search of Terps.
Outside of cannabis, he’s passionate about sustainability, food, storytelling, and building community through the positive power of the plant.
Abrielle Biodata, Manitoba Brand Ambassador
Abrielle (she/they) is a multi-media artist from rural Manitoba living in Winnipeg where she owns and operates her tattoo studio and works with local music venues and touring/production company Real Love Winnipeg. Abrielle is passionate about community and culture (and cannabis!), and brings her passion for them with her wherever she goes. Having an early career in corrections and mental health, Abrielle learned the importance of hard work, drive and finding what makes you happy. Abrielle keeps a stacked schedule with clients, karaoke, event support and coordinating and crafts.
Nicole Stevenson, Alberta Sales Manager
Nicole Stevenson is a passionate advocate for the cannabis plant and industry, bringing extensive expertise in sales, marketing, and creative strategy to her role as AB Sales Manager at Mercari. With a dynamic entrepreneurial spirit, Nicole has built a reputation for helping brands thrive through innovative solutions and community-focused approaches. Deeply immersed in the cannabis community, she values building meaningful relationships, inspiring others through education, and driving impactful connections that foster growth and success for clients and the industry alike.
Meagan Merrett, BC Interior Territory Manager
Meagan began her exploration of cannabis when a BC Cannabis Store opened in her hometown of Quesnel, BC. She worked as a Cannabis Consultant and took pride in educating customers to ensure they had the best possible experience with their products. She has since relocated to Kelowna, BC, and is eager to continue sharing her knowledge and passion for cannabis. During her free time, she enjoys discovering the beauty of the Okanagan with her husband and their adorable wiener dog, Molly.
Chariti Briosi,
Vancouver Island Territory Manager
Originally from the prairies, Chariti (she/her) made Vancouver Island, BC her home since she was a teenager. As a Customer Service and Retail Experience instructor, she brings a unique perspective to our team. When Chariti isn't in her art studio, she is helping introduce people to the gentle wonders of Cannabis.
Baljit Saini,
Office Manager
Baljit has a passion for helping small business owners and individuals to manage and grow their financial well-being. With her accounting knowledge, skills, problem solving and attention to detail she has joined the Mercari team. She holds an accounting degree from Guelph University in Business Administration and Accounting. Apart from her passion for numbers, Baljit enjoys a healthy lifestyle starting from diet to staying active and practicing mindful meditation to keep her cognitive and physical abilities at optimal performance.
Dr. Steven Campbell,
Advisor
Dr. Steven Campbell (he/him) is the President of Mercari Agency, and the founder of Lifford Wine & Spirits. Dr. Campbell spent 16 years in the restaurant industry before acquiring Lifford and scaling it up from a two room office to a national distributor of wine, spirits, beer, cider, RTD and cannabis. In 2020 Dr. Campbell sold Lifford Wine & Spirits, going independent with Mercari Agency to focus solely on cannabis. In addition to Mercari, Steven is the ambassador for Campbell Kind Wines, a line sold across Canada featuring many of the family owned vineyards he has worked with around the world over the last 25 years. At age 66 he received an honorary doctorate of law from York University for his work as a green business leader. Dr. Campbell is passionate about saving the environment, food, wine, traveling and helping brands craft their stories.