Let’s face it: you’ve likely heard the term microdosing at least once since Canada legalized marijuana. But since December 2019, when the government finally allowed the sale of legally infused goods such as candies, chocolates, tea bags and drinks, use of the term has increased. If you’re a new cannabis user or just plain old canna-user, you’re likely left wondering what microdosing is and why you should care?

Well, we’re glad you asked.

What is microdosing?

As cannabis consumption becomes more mainstream, people are concerned about how its use may affect them. This is why microdosing has become popular. A microdose is when someone takes a low dose of cannabis – for the purpose of experiencing its therapeutic benefits – while avoiding some of the harsher effects pot has been known to have on one’s mood or mindset. For some, it’s about taking in all of THC’s medicinal benefits while avoiding the psychoactive effects like anxiety or euphoria, which can interfere with the demands of daily life.

“Microdosing is a great way to experiment with cannabis for new and old users,” says Lisa Campbell, CEO of Toronto-based Mercari Agency, noting that consumers may want to experience “the euphoric highs of cannabis while reducing the side effects of overconsumption including paranoia, dry mouth and tiredness.”